Digital Marketing Specialist Resume (SEO & SEM Focus)

Overview

This Digital Marketing Specialist Resume—SEO & SEM Focus is designed to meet ATS (Applicant Tracking System) requirements, ensuring keyword optimization for roles like SEO Executive, SEM Specialist, PPC Manager, and Digital Marketing Strategist. The structure follows Yoast SEO readability rules, maintaining short sentences, active voice, clear headings, and scannable bullet points.

Employers hiring for digital marketing positions look for SEO expertise, SEM campaign management, keyword research, content optimization, Google Ads management, and data-driven strategies. This resume highlights those skills effectively.

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Resume Sample

Name:

John Doe

📞 Phone: +1 234 567 890
📧 Email: johndoe@email.com
🌍 LinkedIn: linkedin.com/in/johndoe
💼 Portfolio: johndoemarketing.com

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Professional Summary

Results-driven Digital Marketing Specialist with 5+ years of experience in SEO & SEM campaign management. Proven track record of increasing organic traffic by 150% and improving paid ad ROI by 40%. Skilled in Google Ads, keyword research, technical SEO, content optimization, and web analytics.

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Key Skills

• SEO (On-page, off-page, and Technical)
• SEM (Google Ads, Bing Ads, PPC Campaigns)
• Keyword Research & Competitor Analysis
• Content Marketing & Optimization
• Google Analytics & Search Console
• A/B Testing & Conversion Rate Optimization
• Social Media Paid Campaigns
• Marketing Automation (HubSpot, Mailchimp)

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Work Experience

Digital Marketing Specialist – XYZ Agency
Jan 2021 – Present | New York, USA

• Increased website organic traffic by 150% within 12 months using advanced SEO strategies.
• Managed a $50K monthly SEM budget, improving CTR by 35% and reducing CPC by 20%.
• Optimized 200+ landing pages for conversion-focused keywords, improving lead generation by 45%.
• Conducted technical SEO audits, resolving crawl issues and boosting site speed.

SEO & SEM Executive – ABC Solutions
May 2018 – Dec 2020 | Remote

• Implemented SEO strategies that ranked 30+ keywords in Google’s top 3 positions.
• Executed Google Ads campaigns, increasing qualified leads by 40%.
• Improved ROI by 25% via A/B testing and audience segmentation.

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Education

• BBA in Marketing – University of California (2017)
• Google Analytics & Ads Certified
• HubSpot Inbound Marketing Certified

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Achievements

• Generated $500K in sales through optimized ad campaigns.
• Recognized as Top Performer in Digital Growth (2022).
• Guest contributor on SEO-focused blogs.

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